As a Global Strategic Marketing and Community Engagement Manager with nine years of experience in gaming, sports, and technology, I am highly equipped to tackle the most diverse set of roles. My strategies are defined by leveraging data-driven insights to drive brand growth and foster unique communities.

I excel in designing and executing innovative marketing campaigns that significantly enhance conversion rates and deepen user engagement. My expertise spans influencer strategies, LiveOps, ASO & SEO analytics, and the strategic use of social media to build vibrant communities and drive user acquisition.

Throughout my career, I have led initiatives through cross-functional teams, optimizing budgets and managing projects to exceed expectations. My ability to analyze market trends and craft targeted strategies has been instrumental in the successful launch and community development of major mobile and console titles, including pioneering efforts in new gaming sectors like Web3 and EdTech Gaming.

I have a proven track record of enhancing player engagement through targeted push notifications, community management, and LiveOp Events, increasing concurrent player retention time and community satisfaction. I have also developed and optimized in-app monetization strategies, achieving significant revenue growth.

My approach is always collaborative, working closely with creative, development, and marketing teams to ensure that every campaign resonates with its intended audience while aligning perfectly with our team’s broader business goals.